It is common knowledge that the elections of today are no longer being done like the elections of the past. Technology has been deployed in a big way in the manner campaigns are being done to win the votes. Canvassing is no longer being done as before. Traditionally, canvassing was being done from door-door, but this concept is no longer effective as it used to be. The rise of technological innovations that can analyze data with ease has changed the approach used in the campaigns.
In recent elections, the application of technological innovations has taken center stage. From 2008, campaigns have taken a different path where candidates and political parties are tapping into the advanced technology to reach out to the voters. In the federal elections of 2016, the campaigns from all parties cost $6.4 billion, meaning that a lot of money was invested in winning the votes.
What makes the traditional methods of campaigns ineffective?
After research conducted by Professors Kall and Brockman on how effective door-door canvassing was, they realized that its effects were almost close to negligible. Changes that you can change the mind of the people through door-door methods no longer work and the same case applies to many other forms of traditional campaign methods.
They did a test on how effective door-door would be and realized that it would only change the mind of one voter out of 800. This outcome shows that it is a useless way of trying to gain votes from the people. Canvassing only work for people who believe in the same ideas as the canvassers but not when trying to win undecided or opposite ideologies.
In modern days, campaigns need not worry about the traditional ways of canvassing. We are in a digital age where everything is being done via technology. By applying software solutions, it is possible to have a far much effective campaign than using other methods.
One company leads in the deployment of technology in elections. NGP VAN is creating effective tools that have already helped Democrats and progressives in their campaigns. Their tools so far have proved to be the most reliable in getting voters out to vote.
NGP VAN uses tools that use voter data for a successful digital canvassing campaign. The solutions offered by NGP VAN are so effective that they helped Former President Barack Obama to win in two elections.
NGP VAN is based in Washington DC, and it is right at the center of women campaign movements. They support the role women play in places of work.