Fabletics Expands Further

It’s no secret that in today’s economy, companies have to be creative to attract new customers. With the e-commerce markets as abundant as they are, it’s difficult for most companies to get the attention they need to succeed. Luckily, a recent shift in consumer behavior made it possible for newer companies to compete with large corporations.

Arguably the greatest trend that’s ever affected the economy, crowd-sourced reviews are changing the way businesses advertise. The companies smart enough to adapt their marketing strategies to embrace these user reviews are reaping rewards greater than anyone expected. It’s a fact that companies depend on crowdsourcing just as much as modern consumers.

Since the rise in user reviews, many studies confirmed that people use user reviews to determine final purchases. What it comes down to is trust; it’s as simple as that. People no longer trust traditional marketing and advertising, but they do trust online reviews from people with personal experiences.

On study, conducted by BrightLocal, found that over 80 percent of people trust online reviews just as much as a personal recommendation from a friend or family member. As more studies are conducted, the results show that the number of people trusting online reviews is on the rise.

One company that’s come a long way because of crowdsourcing is Fabletics. In just four years, Fabletic’s grown into a $250 million business with over one million paying members. What started as a flashy e-commerce brand has grown into a massive international craze with over 15 retail stores.

There’s something about Fabletics that members really seem to love. The most obvious benefit of being a Fabletics member is the low prices. Fabletics offer on-trend activewear for half the cost of any of their competitors. Ordinarily, cheaper products mean lower quality but not so with Fabletics.

One person keeping Fabletic’s standards above sub par is Kate Hudson. As a co-founder, she’s got a lot say in how the company represents itself. She didn’t want Fabletics to be another fashion brand that cared more about being successful than keeping its customers in mind. Kate Hudson’s mission is to inspire women to embrace health and fitness.

Fabletics is her tool to accomplish that goal. That’s why it’s so important that Fabletics offer lines for all sizes of women. Usually, plus-size and petite women are left out of the trend. Fabletics makes lines ranging from XXS to 3X.

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Introduction

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Roots of Academy of Art University

Academy of Art University is a for-profit school located in San Francisco, California. It began as Academy of advertising art in 1929. The founder of the school was a painter and magazine editor, Richard S. Stephens. He spearheaded the school until 1951 when his son took over. After his son his daughter, Elisa took over the presidency position in 1992. The student number has increased since Elisa took the mantle with statistics showing that by 2012 the number of students had risen from 2000 to about 18000.

Fashion in Academy of Art University

From 2005, the school has been taking part in the NY fashion week events. The NY fashion week gives the students an opportunity to bring their creativity to the limelight. This year’s NY fashion week was held on September 9 and Academy of Art University had about 10 participants. The designers who took part in this year’s fashion week had diverse ideas because of their varying backgrounds. They presented different thoughts on the future of fashion before their peers, their career mentors and the world at large. The participants were:

  • Hailun Zhou – she was taking MFA Fashion Design. Inspired by the photos, she took in a creative concept class she came up with outfits made using Vinyl and PVC.
  • Eden Slezin – also taking MFA fashion design recycled rubber bike tubes to come up with his outfit showing the need for sustainability in fashion.
  • Dina Marie Lam – she developed outfits that were conveying feelings of emotional transaction following the passing of her aunt. Thus, she chose soft and luxurious materials that presented warmth and comfort.
  • Jelly Shan
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How to Start a Successful Company

Fabletics is a great company that is growing rapidly. Many people are excited about the changes that are being made in this area. Not only is the company starting to invest in the future, but they are also wanting to help others in the process. Many people do not think of apparel as something that is influenced by technology. However, there are many studies that show technology is one of the most important things for anyone to learn when it comes to apparel. Over time, this small change is what makes a huge difference for Fabletics. There are a lot of companies in this space, but few are succeeding on the level of Fabletics. Are there things that everyone can learn from this company? Absolutely, and that is especially true if you are about to start out in business for yourself.

 

Accounting

 

A lot of young business owners do not like spending a lot of time or money on accounting. However, this is one of the best ways to sustain financial success over time. A large percentage of companies are put out of business because they do not keep accurate books for their business. If you want to stay in business over the long term, you need to figure out a way to invest in this area. Fabletics is a company that a lot of people are excited about because they are financially sound and have great products. If you are starting a business, this is the type of impact that you should strive to have in the beginning.

 

Marketing

 

Kate Hudson is one of the biggest keys to the success of marketing for Fabletics. She has a huge audience, and she is also able to connect with people in a number of ways. If you are ready to start investing for the future, now is the time to do so at a high level. There are a lot of people who are excited about the changes that are being made in this area. If you are going to start a business, you need to go in with a marketing plan that is going to sustain sales over time.

 

Future Plans

 

As you grow your business, you have to be able to meet demand from customers. A lot of people today have a track record of success in growing their business and excelling with customers. Fabletics has been taking away customers from Amazon for many years, and they are excited about all of the ways in which they are investing for the future. If you are ready to start figuring out a way to grow a business, looking at companies that are already having success is one of the best ways for you to accomplish that goal.